How to Analyse Keywords

How to Analyse Keywords

How to Analyse Keywords

So you have found your competitors websites now how do you find out what keywords they are targeting. An SEO specialist has tools that they can use to analyse all sorts of data not easily accessible to the average person however below are a few ways you can do your own research.

The relationship between search engines and keywords

Search engines love content the more content you give them the more chance you have or ranking for lots of different words, BUT remember write your content for your site visitors not for Google. It’s very easy to find yourself writing broad keywords, however, to ensure you’re found in the search results you should be as specific as possible. You need to remember there are billions and billions of pages on the internet and you need to make sure that you are providing the information people want to read and that the keywords you are targetting are going to generate traffic for paying customers not people looking for information, unless that is your aim of course!

Where to use keywords?

Remember that you should write content for your visitors not for the search engines however it is easy for you to make specific keywords occur naturally in your titles, headlines, internal links, backlinks, file names and folders, alt-text and in your content.

Here are a few questions you can ask yourself when adding a new page:

Are keywords used in image Alt Text?

Alt tags are your only way of telling Google what your image is about, however don’t go stuffing your keyword anywhere. Make sure you image is described accurately however it doesn’t hurt if you rephrase the description to include your keyword. It is important not to just spam your Alt tags remember they are there for a purpose not just for SEO reasons.

Keywords in header tags?

Your headline should tell your visitors and the search engines what your page is about so it should include your keyword, however make sure it makes sense and users can understand what you mean. Many website designers forget to put header tags in your content so make sure you have the correct tags, you are looking for tags called H1, H2, etc…

Keywords in page titles?

Again you keywords should be included in your page title once again, your page title should describe what the page is all about, most people put their company name first, we advise people move this to the end of the title, as the most important words will be found first.

Keywords in content?

It is important that your content includes your keywords, but once again make sure it is natural, Google can also pick up different variants in keywords so don’t think you need the exact word, keep your content flowing and make sure you don’t stay to focused on the keyword and give your visitors the information that they want

Keywords used in URL’s?

URL’s are you page names such as search-engine-optimisation.html it is a good idea that your pages are called relevant names this is another signal to Google what your page is all about.

How do I know which keywords to us

There are lots of keyword tools available however the simplist to understand for people new to Search Engine Optimisation is the free tool that come as part of Google Adwords, this will enable you to see how many searches are completed each month and how competitive they are. An SEO specialist will complete more in depth research however for someone completing their own SEO, or someone who just wants to get an idea then the Google Adwords tool is fine.

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