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31Jan

How to Analyse Keywords

How to Analyse Keywords So you have found your competitors websites now how do you find out what keywords they are targeting. An SEO specialist has tools that they can use to analyse all sorts of data not easily accessible to the average person however below are a few ways you can do your own research. The relationship between search engines and keywords Search engines love content the more content you give them the more chance you have or ranking for lots of different words, BUT remember write...

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31Jan

SEO Content Analysis

SEO Content Analysis Your websites content plays a huge part in how Google rank your website, it is important that you have the information that visitors want to see. Many people make the mistake of telling people all about themselves, most people do not care, they want to find out what you can do for them. The first thing to do is to look back at your keywords research, what are people searching for does your website answer their questions? Would your website be...

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31Jan

Competitor Analysis

Competitor Analysis The first thing a have indexed in Google? • What are their call to actions? • Which services/products are they pushing? • Do they have any backlinks? If so how many and are they high or low quality? And finally; • How can You rank higher than them? Online competitors VS offline competitors? It is not uncommon to find that the competitors you have in the offline world are different to the ones you find yourself competing with online. Basically in the online world anyone who...

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31Jan

Search Engine Optimisation Tips For Small Businesses

Search Engine Optimisation Tips For Small Businesses Here is our guide on helping your business improve it’s rankings on the search engines. Content At the end of the day a search engines job is to give it's users the most relevant information for the search they have entered. So the search engines need to see your site has lots of useful content that people will want to read about and that your website will be more relevant and more knowledgeable than your competitors. Unique...

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31Jan

What is needed in a New Business Website?

What is needed in a New Business Website? One of the questions we are commonly asked from small businesses is what should I put on my website? The answer really is as much as possible about your business, the services you offer and the industry you work in. In our opinion the Internet is one of the greatest marketing tools ever, and it is important you get as much from it as possible. We tell all our customers that their is no point...

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15Jan

eCommerce Website Tips

eCommerce Website Tips I know we talk about this a lot on our website but this is because it is so important but once again don’t forget your content!!! Just because your website is an online store doesn't mean that you can’t write content for your website – in some respects it is easier to write content for an online store than a normal website as you have lots to write about – you can write about your brands, your products you...

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