Free SEO Adviceadmin
Free SEO Advice
What is Search Engine Optimization (SEO)?
SEO is all about improving the positioning of your website in search engines such as Google, Yahoo and Bing. By improving your position you will gain more visitors that will convert to more sales for your business. There are lots of different things that effect your positions including the words on each page, how your site is linked and structured and who has linked to your website.
While thinking about SEO for your website it is important that you don’t loose focus of what really counts…. your visitors. Don’t lose focus on who you are writing your content for make sure that they can find what they need to find your site will benefit them. It is easy to loose focus and write your site for the search engines.
In this guide we aim to give you some basic information about SEO to help those of you that want to do your own SEO work. If however you realise that you would be better off outsourcing your SEO while you focus on running your business feel free to give us a call we would be happy to help promote your website.
Why does my website need SEO?
Nearly every business is in need of SEO, if you need more business and you are not currently ranking in the search engines then you need to do something to get your business listed higher. Gone are the days that people search the yellow pages they go to their favourite search engine and search, if you are not found then your potential customers will go to the competition.
We have seen huge transformations in the companies that we have helped promote, we have seen businesses that have been struggling to survive transform to thriving business and expand their business.
Why do I need SEO, Why aren’t I number 1 already?
Search Engines although very advanced however unless your are extremely lucky and in a very uncompetitive area your website will not be naturally number 1, so you need to help show them why your website it more worthy than the website that is, remember they want to provide their users with the best most relevant websites so you need to make sure your website is better than the rest. There are lots of factors that effect this and you need to work out why your site is not ranking higher than another.
Can I do my own SEO?
The honest answer is yes, if you invest enough time researching, analysing and testing different techniques methods you can do your own SEO. However do you really have time to learn SEO as well? Most people just want to run their business, having to learn another skill is often to much work after all you have a business to run and customers to look after. Hiring an SEO professional such as us can give faster results and mean that you see an increase in business faster. We love SEO and spend hours analysing website and testing different techniques and methods to see what makes the most difference, because we monitor so many websites we notice things that many people would never notice.